of spending while describing the life of the middle classes housewives concretely. By matching these scenes with Consumer behavior theory, we tried to deeply understand about consumer behavior and apply in real life.
2) Summary
① Episode 22
In this episode, one man (Tom) who searching for jobs wants to do plastic surgery because he thinks he has too old face to pass the job-interview. But
of skinny body, plasticsurgeries and luxury brands show women's enslavement to beauty. With hijab, however, they can liberate themselves from such desires and serve only Allah.
④Identification of muslim
Hijab is doing a role as an identification of muslim. It gives them a pride as a muslim. They are proud of showing it through wearing hijab. Also, hijab gives them a strong bond of unity, a
of Capitalism, this control was done by govducments keeping big capital under control, big companies holding large capital, and mass media dominating social communications. The problem is that women's body images revealed by mass media is chosen by intentions of producers and these images strengthen or dby int the predominant relationships betweeital ders pitreality. Therefore mass media play a p
1, Veil
1) Meaning of veil
A veil is an article of clothing, worn almost exclusively by women, that is intended to cover some part of the head or face. One view is that as a religious item, it is intended to show honor to an object or space.
Use: For centuries, women have worn sheer veils, but only under certain circumstances. They would have been used, as an alternative to a mask, as a simp
iii. Potential Entrants (Threat of new entrants - high)
This industry doesn’t require high initial investments and startup (fixed) costs. This is not an industry which aims to achieve economy of scales as minimum size requirements for profitable operations are not high. The maintenance costs are also low. Moreover, distribution channels are not controlled by existing players as there are many